STRAIGHT AHEAD INTO THE FUTURE

Which direction does road bike racing have to head, to avoid doping scandals like in the past?

No detours. No lies. No doping. Straight ahead.

This is the only possible answer.
This is the only possible future of road bike racing.

THE INITIATIVE STRAIGHT ROAD

Multiple organizations within and outside of the sport have declared war on doping. STRAIGHT ROAD supports that fight by mobilizing a broad and sports-interested community to point the way.
To take a stand for fair competition. To take a stand to protect the dynamics, captivation and excitement of the sport from the destructive powers of doped competitors. Doping is for losers!

STRAIGHT ROAD has to become the motto for the future of road bike racing and for fair competition. The black silicone wristband with white, dashed centerline symbolizes the straight tracking road.

LET US TAKE A STAND AGAINST DOPING TOGETHER

Cycling fans wear the distinctive STRAIGHT ROAD wristband to make a statement: Excitement for the sport and a clear sign for fair competition without doping.
But STRAIGHT ROAD is also a statement of the athletes themselves: By wearing the wristband, they demonstrate their strict rejection towards doping and their willingness to be a role model for fellow athletes and especially for the youth in sports.

"I AM ON THE STRAIGHT ROAD!"

STRAIGHT ROAD does not want to judge about being doped or not, but send an important signal for a doping free future of the sport.

WHAT DOES STRAIGHT ROAD GIVE BACK TO THE SPORT?

STRAIGHT ROAD is a commercial venture that does not receive any financial aid from public authorities. Part of the earnings will be donated for the initiation of a new model to support youth in cycling, in association with the Austrian Cycling Association.